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FOR EDUCATIONAL PLATFORMS

Create learning accountants can actually use.

Shana partners with educational platforms and organizations serving the accounting profession to bring real-world expertise, practical insight, and an accountant's perspective to the programs and resources they create.

Great accounting education has to work in the real world.

Your audience doesn't need more information for information's sake.

Accounting professionals are busy. They're navigating changing expectations, evolving technology, demanding clients, growing teams, and careers that rarely follow a perfectly predictable path.

To truly serve them, your content and programming have to go beyond checking an educational box.

That's difficult to understand from the outside. Sometimes you need an accountant in the room.

A diverse group of people sitting around a large conference table in a modern office, working on laptops and having a meeting, with large windows showing a cityscape outside.

Better insight creates better learning.

When your programs reflect the real experiences and needs of accountants, everyone gets more from them.

  • Diagram of a sports strategy on a whiteboard, showing a curved arrow, two circles, and two X's.

    Content becomes more relevant.

    Move beyond broad topics to the issues accountants are actually encountering in their work and careers.

  • A hand with an extended finger pointing upward above two interconnected gears, symbolizing process or machinery.

    Learning becomes more practical.

    Give professionals ideas, strategies, and skills they can take back to their work—not just information they'll forget when the webinar ends.

  • Icon showing a speech bubble with lines of text and a pencil, representing writing or editing in communication.

    Engagement gets stronger.

    People pay attention when they feel like the person speaking understands their world.

  • Checklist on a computer screen with three green checkmarks and three brown lines.

    Your platform becomes more valuable.

    Relevant, credible programming gives accounting professionals a reason to keep learning with you.

The goal isn't simply to teach accountants something. It's to create learning that helps them do something better.

Bring an accountant's perspective to the table.

Shana combines more than 30 years of accounting experience with a passion for professional development and a practical understanding of what accountants need to succeed.

Depending on your organization and goals, that may include:

  • Subject Matter Expertise

    Bring experienced accounting insight into the development or review of educational content, programs, and professional resources

  • Webinars + Professional Education

    Give your audience practical, engaging education grounded in real accounting experience and challenges.

  • Roundtables + Conversations

    Facilitate meaningful discussions that bring accountants together to explore challenges, share perspectives, and learn from one another.

  • Advisory + Industry Insight

    Get an experienced accountant's perspective on what professionals need, how they're working, and where your organization can provide greater value.

  • Ongoing Partnerships

    Bring Shana into learning councils, advisory groups, programming initiatives, or other collaborations where accounting expertise can help shape stronger outcomes.

What does better accounting education look like?

  • A woman with long dark hair, sitting at a desk in an office, resting her head on her hand with her eyes closed, appearing tired or stressed. She has a laptop, notebooks, and papers on her desk. In the background, a man with glasses and a beard, dressed in a blazer, is sitting at another desk, looking at a tablet. The office has a dark wall decorated with colorful sticky notes and shelves with plants and office supplies.

    Less of This

    • Generic programming

    • Theory without application

    • Topics chosen in a vacuum

    • One-way presentations

    • Content that checks a box

    • Guessing what accountants need

  • People socializing at a gathering in a modern indoor space, some holding drinks, engaged in conversations.

    More of This

    • Relevant industry insight

    • Practical takeaways

    • Real-world perspective

    • Meaningful conversations

    • Engaged professionals

    • Learning accountants can apply

The goal isn't more content. It's more valuable content for the people you're trying to serve.
A woman with glasses and a green t-shirt sitting on a white sofa, working on a laptop. There are orange cushions behind her, a large window in the background, a plant on her right, and a table with a flower arrangement and a book in the foreground.
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Expertise built inside the profession.

Shana doesn't just speak to accountants. She's one of them.

Over more than 30 years, she's prepared, reviewed, and audited accounting work; led and developed teams; improved processes; worked alongside accounting technology; coached professionals; and helped accountants strengthen the way they work.

Today, she brings that experience into webinars, professional education, roundtables, advisory groups, and partnerships with organizations serving the accounting profession.

That means your audience gets more than a polished presentation or textbook perspective.

They get insight from someone who understands their work because she's spent decades doing it.

30+ Years in Accounting | Personalized 1:1 Guidance | Real-World Career Perspective

Let's create something accountants will value.

Whether you're developing a new program, planning an upcoming webinar, looking for subject matter expertise, or simply want an experienced accounting perspective at the table, Shana would love to hear what you're working on.

Schedule a Call
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